MVP Rewards

LATICRETE Most Valued Partner (MVP) Program

At Home Tile Center, we’re proud to connect our contractor customers with industry-leading programs that reward loyalty and support long-term success. One of the most valuable opportunities available today is the LATICRETE Most Valued Partner (MVP) Program — one of the premier contractor loyalty programs in the tile and stone industry.

The MVP program is designed to deliver real, tangible value to professional installers and dealers through exclusive rewards, priority service, project recognition, special discounts, and ongoing support. It’s built to provide meaningful benefits before, during, and after the sale.

Success in the tile, stone, and flooring installation industry doesn’t happen by accident. It requires experience, careful planning, smart risk management, and consistent execution every day. It also requires strong partnerships — including dependable suppliers who stand behind their products and the professionals who install them.

Through the LATICRETE MVP Program, contractors gain access to enhanced support, dedicated resources, and performance-based rewards that help strengthen their business and improve profitability. Many of the top contractors and dealers across North America participate in the program and take advantage of its benefits.

If you’re interested in learning how the MVP Program can support your business, contact Home Tile Center and we’ll help you get started.

Reward Tiers

  • Silver

    Annual purchases of $30,000

    • Earn LATICRETE branded apparel
    • Eligible for project spotlights
    • Redeem for TCAA, TCNA dues
    • Points apply toward ACT training
    • Trade shows & industry events

  • Gold

    Annual purchases of $75,000

    • All the perks of silver tier, plus...
    • One 5% annual project discount
    • Promo via PR & Social Media
    • Co-branded apparel w/ your logo
    • Early access to new products

  • Platinum

    Annual purchases of $125,000

    • All the perks of Gold tier, plus...
    • One 10% annual project discount
    • Automatic upgrades on trip events around the world

Program Benefits

  • Earn & Spend Points.

    Points are eligible for great looking LATICRETE branded wearable apparel and other redeemables.

  • Priority Support & Training

    LATICRETE MVPs enjoy direct access to the highest levels of LATICRETE Technical Services.

  • Exclusive Events & Experiences

    LATICRETE MVPs enjoy unique and exclusive travel opportunities and are brought together for fun trips.

  • Early Access to New Products.

    Get in first on new product launches, field trials, complimentary samples and save with early order discounts!

  • Early-Order & Project Discounts.

    Laticrete provides one-time annual project discounts, 5% for Gold MVPs and 10% for Platinum MVPs.

  • Exclusive Company Spotlights

    Laticrete will feature & promote your business in industry publications and their social media channels.
See All Benefits

Interested in Becoming an MVP?

Contractors can sign up right here at Home Tile Center. We will provide you with comprehensive and competitive pricing for all LATICRETE products. As an MVP you will receive the best price on all your LATICRETE purchases.

Ask someone at the front counter :)