{"product_id":"laticrete-254-platinum-plus-tile-adhesive-mortar-25lbs-white-or-grey","title":"Laticrete - 254 Platinum Plus Tile Adhesive Mortar (25lbs)","description":"\u003cp\u003e\u003cstrong\u003eLaticrete - 254 Platinum Plus Tile Adhesive Mortar (25lbs)\u003c\/strong\u003e is a next-generation, lightweight, high-performance tile adhesive mortar designed for demanding installations. Engineered with advanced polymer technology, this adhesive offers exceptional bond strength, extended open time, and superior coverage — all in a smooth, easy-to-trowel formula. Whether you're working with porcelain, ceramic, or natural stone, 254 Platinum Plus delivers the reliability and flexibility professionals count on — indoors or out, floors or walls.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnmatched Bond Strength\u003c\/strong\u003e – Ideal for heavy-duty and large-format tile applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Easy to Spread\u003c\/strong\u003e – Smoother troweling for faster, fatigue-free installs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended Open Time\u003c\/strong\u003e – More working time without compromising performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow VOC \u0026amp; GREENGUARD Certified\u003c\/strong\u003e – Safe for residential and commercial environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Compatibility\u003c\/strong\u003e – Suitable for porcelain, ceramic, glass, stone, and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior \u0026amp; Exterior Use\u003c\/strong\u003e – Handles wet areas, facades, and heavy traffic zones.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LATICRETE","offers":[{"title":"White","offer_id":52867977707884,"sku":"0234-0025-22","price":67.99,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":52867977740652,"sku":"0234-0025-21","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/3048\/4076\/files\/254_PLATINUM_Plus_25_lb_Bag_Qtr_Right_Grey_2500x2500_cc893970-7dbd-4fdb-84d4-abaf4fbfb51f.png?v=1768872614","url":"https:\/\/www.hometilecenterofny.com\/products\/laticrete-254-platinum-plus-tile-adhesive-mortar-25lbs-white-or-grey","provider":"Home Tile Center","version":"1.0","type":"link"}